Today, I had my second identity tutorial with David and felt that it went ok, but definitely room for more development and improvement. The main logo that I designed and chose to be the “favourite design” was challenged by the tutors and said that my “angled n” design look more now and contemporary and felt that it represented my work more.
firstly the cloud logo reminded them of the “Skype” logo which was said by a few people; which personally, now looking at it, does. They said I could play with the cloud designs again and look at different, contrasting designs that look less like the Skype brand logo.
I could also have played with line weight and didn’t really like the contrasting nature between the Capital N’s of my initials in my text logo design too the lowercased “n” of my logo.
I got alot of ideas of guidance from the particular tutorial and was could by the tutor to follow the other “angled N” design as it became an over-all champion with the group discussion.
For this particular I needed to look at different typefaces as the typeface I was using was too impacting and powering and felt that the logo with the text was also quite overpowering with the size of the text. This gave me a good bases of the designs I needed to follow. The tutors told me to look at professional fonts which are angled and fit the angle, “cutting-edge” approach this particular logo was going for; they told me to look at futura and similar typefaces.
David said that ALL logos needed to able to work white on black and black on white. I needed to work with a bases black on white logo so it doesn’t draw my ideas of design.
I needed to also look at positioning of the text with image (logo) and see how it would fit with in different contexts similar to what I was doing which other logo designs.
Do I need the circle round it?
Do i need such a big logo? can it be subtle?